MISS UNIVERSE ORGANIZATION PARTNERS WITH COVERGIRL COSMETICS OFFERING THE PUBLIC A FIRST-TIME-OPPORTUNITY TO HELP CROWN MISS TEEN USA

NAIMA MORA, COVERGIRL SPOKESPERSON AND "AMERICA'S NEXT TOP MODEL," TO JUDGE

New York, July 13, 2005 - Paula M. Shugart, President of the Miss Universe Organization, announced today that the Miss Universe Organization, producer of the internationally distributed MISS USA®, MISS UNIVERSE® and MISS TEEN USA® Competitions has partnered with CoverGirl® Cosmetics to execute a mutli-layered marketing campaign, making the beauty product giant an integral part of Miss Teen USA® 2005.

"Our partnership with CoverGirl has exceeded all our expectations," said Shugart. "The enthusiasm and interest it generated online at Miss USA in April was unprecedented. We are expanding on that success at Miss Teen USA with creative elements that engage the viewer and involve them even more. "

The Miss Universe Organization and CoverGirl partnership includes several elements:

  • "Virtual Judge:" As with the Miss USA 2005 Pageant, www.covergirl.com will feature exclusive photos and interviews with all 51 MISS TEEN USA® contestants which the general public will have the opportunity to vote on July 29th through August 3rd helping to determine the Top 15 semi finalists, which will be announced during the live telecast on August 8th.
  • Scholarship: Viewers will then have the opportunity to award one of the Top 15 semi finalists with a $5,000 scholarship, provided by CoverGirl®. During the live telecast of MISS TEEN USA® 2005 the general public may visit www.nbc.com and hear each of the Top 15 finalists describe why she deserves the $5000 CoverGirl® scholarship. Results will be announced on www.nbc.com the following day.
"CoverGirl is proud to sponsor the Miss Teen USA Competition," noted Anne Martin, Vice President, Procter & Gamble Global Cosmetics and Beauty Marketing. "We are pleased to offer the public the opportunity to help choose Miss Teen USA 2005 at covergirl.com and to help one of the contestants walk away with a $5,000 scholarship."
  • CoverGirl Celebrity Judge: In addition to the "virtual judge" and scholarship elements, CoverGirl® spokesmodel and winner of "America's Next Top Model," Naima Mora, will judge the live telecast on NBC on August 8, 2005 (9PM ET/Delayed PT) live from Baton Rouge, Louisiana.
  • Sweepstakes: The final element to the MUO/CoverGirl partnership is a sweepstakes. July 29th through August 12th all visitors to CoverGirl.com will have the chance to enter to win one of two Grand Prizes and additional prizes listed below:
    • GRAND PRIZE #1 Ð Win a trip to MISS TEEN USA® 2006. Trip includes a three-day, two-night trip for a winner plus one guest, standard hotel accommodations, round trip coach airline or train ticket and two tickets to the Pageant. Prize package also includes a Mikimoto strand of pearls and a pair of pearl stud earrings.
    • GRAND PRIZE #2 -- Win a visit from Miss Teen USA 2005 to your hometown. Miss Teen USA 2005 will visit the sweepstakes winner's hometown or another location within 100 miles. Details of this trip determined by CoverGirl® and the Miss Universe Organization.
    • 5 FIRST PRIZES Ð Win a pair of Mikimoto pearl stud earrings.
    • 20 SECOND PRIZES Ð Win an assortment of CoverGirl® cosmetics.
The Miss Universe Organization, producers of the MISS UNIVERSE®, MISS USA® and MISS TEEN USA® competitions, is a Donald J. Trump and NBC partnership. Utilizing its global grass roots infrastructure, the Miss Universe Organization is committed to the education of the community on issues affecting today's youth. By forging relationships with organizations committed to education and action, such as the SHiNE (Seeking Harmony in Neighborhoods Everyday), Sparrow Clubs and MADD (Mothers Against Drunk Driving), Miss Teen USA is armed to educate teenagers today.

Two billion times a day, Procter & Gamble brands, such as CoverGirl®, touch the lives of people around the world. P&G's beauty business had more than $17 billion in global sales in fiscal year 2003/04, making it one of the world's largest beauty companies. The beauty business sells more than 130 different brands in over 180 countries worldwide. Its beauty brands include Pantene®, Head and Shoulders®, Olay®, SK-II®, Max Factor®, CoverGirl®, Joy®, Hugo Boss®, Herbal Essences® and Clairol Nice 'n Easy®. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.